- Provides Effective Relief to Dry, Itchy, Flaky Scalps - The E45 Shampoo gets to work to gently cleanse dry itchy and flaky scalps- Dermatologically Tested - The E45 Dry Scalp Shampoo is suitable for use on very dry, itchy skin and scalp conditions, it is also soap, colour and perfume free.- Unique Combination of Ingredients - Not only does the E45 Shampoo effectively relieves and gently cleanses dry, itchy and flaky scalps, it also gives life, body and shine to hair.- Can Be Used on All Hair Types - The E45 Shampoo is suitable for everyday use on all hair types.- How to Use - Apply to wet hair and massage into the scalp. Rinse and repeat as necessary.’ As the 5th dash point in the product marketing section.E45 knows how to support skin. For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. It has proven dermatological expertise that’s dedicated to vulnerable dry skin. Cream, lotion, wash, bath, shampoo, etc… E45 has it covered. E45 the dry skin experts have developed a shampoo especially formulated with a unique combination of ingredients to provide effective relief and gentle cleansing for dry, itchy, flaky scalps while protecting your hair to give it life, body and shine.Features: Especially formulated to provide effective relief, Unique combination of ingredients, Gentle Cleansing, For Dry, itchy, flaky scalps, Gives life body and shine to hair, Suitable to use on all hair types, Suitable to use on more serious very dry, itchy skin and scalp conditions and Clinically tested.RB-M-41825It can be difficult to tell the difference between dry scalp and dandruff, as these two scalp problems have common symptoms (including itchy skin and white flakes).Dandruff is usually associated with a fungal or bacterial infection of the scalp, whereas dry scalp is more likely to be caused by over-shedding of skin when your scalp has been stripped of its natural oils.E45 Dry Scalp Shampoo is dermatologically tested and specially formulated to work for both dry flaky scalps and dandruff, gently cleansing your scalp. It contains ProVitamin B5 to help care and protect and gives your hair life, body and shine. UK/E45-OTC/0418/0009For dry, itchy scalp and dandruff