At Garnier, we know that oil can do much more than just condition your hair. When concentrated at the heart of the Olia permanent hair dye formula, oil maximises the colour result.Garnier Olia permanent hair dye is a 60% oil-powered formula, with natural flower oils and ammonia free for a pleasant scent. Our hair dye visibly improves the quality of hair, for better shine and 35% smoother hair**. Olia home hair colour will also provide maximum colour performance for lavish, vivid and long-lasting colour. Plus, a unique sensorial application and optimal scalp comfort with our non-drip smooth velvety texture of the colourant cream.** Instrumental test vs before and after colouration.Meet out new Olia Bold Collection, with 6 shades to choose from.Discover #TheOliaEffectOur Olia consumers share their true love for the brand and the story behind their hair colour. Discover all of our Olia stories at: http://www.garnier.co.uk/hair-colour/beauty/garnier/olia/real-womenOlia Bold Collection: 6 vivid permanent hair dyes - whether that be a bright Red Shade, Rose Gold or Intense Copper. Olia Bold gives you a selection of options as to which vibrant shade you wish to go, with maximum vivid, colour performance. Go bright and visibly improve the quality of your hair. Want try before you buy? Download the Garnier Color Match app to see how this hair colour will look on you!Goes well withGarnier Ultimate Blends Argan Oil Coloured Hair Shampoo 360mlGarnier Ultimate Blends Argan Oil Coloured Hair Conditioner 360mlGarnier Ultimate Blends Argan Oil Coloured Hair Mask Treatment 300mlPermanent Hair Dye by Garnier Olia Bold Collection: Vivid, bright hair colour, No Ammonia for a pleasant smell, 60% oil powered, Up to 100% grey hair coverage, Maximum colour performance, Visibly improves the quality of hair, Pleasant and easy application with optimal scalp comfort