When a baby is born, their skin is at its most delicate. That’s why we perfected our formulas over 125 years so they’re now even more gentle for all.Hypoallergenic**formulated to minimise the risk of allergies.We only choose high quality ingredients that are gentle for baby. That’s why we’ve rejected over 400 ingredients that don’t meet our Best for Baby™ StandardsClinically proven mildness®, Mild & gentle newborn care, Enriched with coconut oil, Provides long-lasting 24hr moisturisation for delicate newborn skin, Free from parabens, dyes & phthalates, pH balanced, Paediatrician & dermatologist tested