Are you sitting down? We now make something called Oat Drink Skinny, which is huge news if the idea of making a thoughtful choice for the planet by swapping skimmed cow’s milk for skinny oat drink sounds like something you’d like to do. Pour it in a glass and sip away while listening to Mozart and looking out a window at flowers or maybe some swans, or gulp it while watching a monster truck rally. Don’t get caught up in the details. The point is, you now have a delicious dairy-free, soy-free, vegan, 0.5% fat option in your life. Like all our drinks, it’s made from oats, a pinch of salt, water and so forth. In other words, good stuff.WHAT’S AMAZINGLet’s start with how it tastes. Yes, that is amazing, especially when you consider the next amazing thing: no added fat. Enjoy it as a drink, on your cereal, in your coffee, in your tea, in your smoothie. But the most amazing part might be that you can drink Oat Drink Skinny during the week, then polish off a few bags of crisps on the weekend and still get that “if you add it up the overall fat intake is alright” feeling. Or, the most amazing part could also be that it contains beta-glucans* (big, scientific word for soluble fibre) and is enriched with both calcium and vitamins. We clearly think everything about it is amazing so we’ll let you wrestle with the final decision on the amazingness hierarchy of product benefits, if that’s okay with you.WHAT MIGHT BE LESS AMAZINGWe have to be honest. The colour is not great. It’s pretty much municipal-office-building-from-the-seventies grey. That’s because of its low fat content (higher fat equals whiter oat drink). It also contains an acidity regulator so it will perform well in coffee and tea. We’d rather have added something that sounds cosier (like a summer breeze), but we had to let that go.LAST BUT NOT LEASTNo milk, no soy, no way. Totally cool for both vegans and non-vegans. This product is fresh, so keep it that way, in the fridge.*Replacing saturated fats with unsaturated fats in your daily diet contributes to maintaining a recommended cholesterol level.Hey vegan, prevegan, non-vegan, have-no-idea-what-vegan-means oat drink lover. We made this for you. Wow no cow!, It’s Swedish!, 100% cool for vegans, Free from Lactose, milk protein and soya, Unsurprisingly contains oats, Enriched with vitamins and mineralsThis Package Supports the Post Milk GenerationThe Post Milk Generation is a non-profit mindset that works to inform the public about the health and sustainability advantages of eating a plant based diet.That’s right, it is a state of mind that is both real and influential and not just a crazy t-shirt slogan that people are wearing around the festival scene during the summer. Well, it’s that too.Anyway, if you would like to become part of this generation and pledge to keep things real in the future then feel free to get started today with your temporary membership card. Cut it out and carry it with you wherever you go.Hey Food Industry, Show us Your Numbers.Isn’t it strange that when we want to fly some place warm for a week of vacation, we can find out exactly how many tons of carbon dioxide it will take to get us and our luggage into that sun chair, yet it’s almost impossible to find out what the impact of drinking a glass of milk vs. a glass of oat drink has on the planet? It’s double strange considering that the food industry generates nearly twice as many greenhouse gas emissions as all transportation combined - cars, buses, planes, trains, even personal jetpacks.*So from now on, our products will be labelled with a number that defines the amount of CO2e they generate, from farm to store, so that you know how they impact the planet before you decide to buy them. That way you can easily compare them to other food products as soon as the entire food industry follows our lead, which they have to do now that we’ve officially and indiscreetly suggested it on the side of this package.*The food industry is responsible for 25% of global ghg-emissions (J. Poore & T. Nemecek. 2018), while the transportation sector accounts for 14% (IPCC 2014).