Oatgurt. It may sound like the noise a jungle animal makes, but it’s really a spot-on name for this product. Because just like yo-gurt, oat-gurt is amazing with granola or berries or in a smoothie or in recipes, etc. And it has a similarly creamy consistency like yogurt. Yeah, both are pretty awesome. But they are not the same because yogurt is made with milk and has no oats, while Oatgurt is made with oats and has no milk, which is probably pretty obvious, but it also means Oatgurt has unsaturated fat*- the good kind, as you may have heard. Oh, and you know how most yo-gurts come in plastic pots? Oatgurt is totally different there too since it comes in a forward-thinking and progressive pot you can recycle like paper. We considered calling this product “fermented oat base” but it just doesn’t have the same ring to it. Or sound anything like a jungle animal.WHAT’S AMAZINGThe fact that there’s nothing under “What might be less amazing”.WHAT MIGHT BE LESS AMAZINGSee “What’s amazing”.LAST BUT NOT LEASTStirring is key. Keep refrigerated at 8 C. No milk, no soy, no whatever. Made to make you happy. No, really. But don’t you find it hard to be everything to everybody?* Replacing saturated fat with unsaturated fat helps to maintain normal blood cholesterol levels.We promise to be a good a company. We are not a perfect company, not even close, but our intentions are true. We would like to be judged by the good we do and not just the pretty words we say. Our goal is to deliver products that provide real nutritional value and minimal environmental impact which is why everything we make is based on oats. We promise that making products that help people upgrade their lives will always come before the reckless pursuit of profit. We aim to produce the most responsible products possible and are working to make the food industry a more honest place by declaring to be transparent in everything we do. Lastly, we are not usually this serious on our packages and promise not to make it a habit.The Original, Pasteurised, Free from milk and soyaPlease recycle this cup as paper cartonOr upcycle it into a party hat or a decorative tree omament or a house for a really small pet or something considerably more practical that this sentence was unfortunately unable to recommend.