Olay Anti-Wrinkle’s targeted solution minimizes the appearance of wrinkles, so you can laugh in the face of wrinkles. Olay Anti-Wrinkle Pro day cream is specifically designed to address the specific needs of mature skins and visibly reduce even deep wrinkles. Research has shown that your skin starts to behave differently as it matures. Structural changes in the dermal matrix and reduction in collagen levels make the skin appear thinner and less bouncy. Targeted Vitamin Complex, a sophisticated multi-vitamin blend of anti-ageing hero ingredients niacinamide, vitamin e and pro-vitamin B5, helps to protect the skin while intense hydration helps restore firmness and elasticity. Mature skin appear to behave like younger skin. As a result skin is more resilient, feels more bouncy and replumped and even deep wrinkles appear reduced. Formula with SPF15 protects your skin from UV exposure and helps prevent age spots.Raise your skin energy with Olay line up.1. Cleanser: Designed to quickly and gently remove dirt and make-up leaving skin purified and prepared for the rest of your routine.2.Serum: Designed to be ultra-lightweight so it can be layered on the skin before your traditional moisturiser. Quickly absorbs and delivers anti-ageing ingredients deep into the skin’s surface.3.Moisturiser: Designed for long-lasting hydration and offered in 2 types - Day and Night. 4.Eye: Designed to be lightweight and used after moisturisers to hydrate the delicate eye area and address key eye concerns.5.Daily Treatments: Specially designed with advanced ingredients to treat specific skin concerns. Add these to further customise your skincare regimen.Makes mature skin appear more youthful, Visible reduction of even deep wrinkles, Intense nourishment and all day comfort, Skin feels more bouncy and replumped, SPF15 to help prevent age spots, This anti-ageing moisturiser is ideal for women aged 40+This anti-ageing moisturiser day lotion from Olay is specifically designed to address the specific needs of mature skins and/or women close to menopause. It helps to firm the skin and reduce the appearance of deeper wrinkles. On top, it strengthens and nourishes the skin so it appears to behave like younger ones (less fragile, less dryness and less sagging) while helping to protect from UV damage. Age can be nothing but a number! Keep your age as a beauty secret with Olay Anti-Wrinkle Pro Vital face care products. Its targeted Vitamin Complex, with proven anti-ageing ingredients, Retinol, Niacinamide, Vitamin E, B3 and Pro Vitamin B5, responds to the oestrogen levels drop typically impacting the skin by helping treat, nourish and care working in harmony with your skin’s natural replenishing cycle.