Reveal visibly firmer looking skin with Olay Regenerist Ultra Firming Serum. Supercharged with Vitamin B3 + Peptide, Olay’s ultra-lightweight serum penetrates up to 10 layers deep into skin surface & helps optimise surface cell renewal. It is specifically designed to improve skin elasticity and to noticeably firm skin.This anti-ageing serum absorbs quickly & leaves a non-greasy feel. It is suitable for all skin types, including normal, dry and oily skin. Use Olay Regenerist Ultra Firming Serum daily for 28 days. See true skin appearance transformation.Olay was born of one man’s love for his wife. In the 1950s, chemist Graham Wulff noticed his wife Dinah’s frustration with the thick, waxy creams that left her skin looking greasy. He wanted to create a beauty product which would give her true satisfaction one that could not only moisturise her skin, but also leave her looking beautiful and feeling feminine.Today, Olay is one of the most recognizable brands in the world. Yet through all the changes and innovations, Graham Wulff’s philosophy is still as relevant as ever: Help women look and feel beautiful.Daily Face Serum visibly improves skin elasticity and noticeably firms skin, Formulated with Vitamin B3 & Amino Peptides, two powerful skin care ingredients, Penetrates up to 10 layers deep into skin surface, Ultra-lightweight Serum Intensely hydrates skin for 24 hours, Improves skin texture by encouraging surface cell renewal, Visibly transforms skin in 28 days, Visibly transforms skin in 28 daysSerum, olay, regenerist, 3 point, firming serum, anti ageing face cream, day cream, fine lines, wrinkles, anti aging