One step to nourished & protected skin! Olay Total Effect most concentrated formula (within Total Effects), combining the nourishment of a moisturiser with the intensity of a serum. It delivers on 7 skin benefits in one step for healthy-looking skin. Olay Total Effects concentrated formula, supercharged with niacinamide, antioxidant vitamins E, B3 and Pro-Vitamin B5, boosts hydration & skin surface renewal.It delivers 7 benefits in one step: it hydrates, boosts glow, evens skin tone appearance, minimises the look of pores, smooths & plumps, reduces the look of fine lines & wrinkkles and provides environmental protection.Clinically tested & non-greasy formulaOlay was born of one man’s love for his wife. In the 1950s, chemist Graham Wulff noticed his wife Dinah’s frustration with the thick, waxy creams that left her skin looking greasy. He wanted to create a beauty product which would give her true satisfaction-one that could not only moisturise her skin, but also leave her looking beautiful and feeling feminine.Today, Olay is one of the most recognizable brands in the world. Yet through all the changes and innovations, Graham Wulff’s philosophy is still as relevant as ever: Help women look and feel beautiful.Nourished & protected skin in one simple step with Olay moisturiser and serum duo, This most concentrated formula, combining the nourishment of a moisturiser with the intensity of a serum, Delivers 7 skin benefits in one simple step, Formula supercharged with antioxidant vitamins B3, C & E, as well as Pro-Vitamin B5, Broad spectrum SPF20 for UVA/UVB protection in a non-greasy formula, Clinically tested formula. Formulated for normal, dry and oily skin, Olay products are co-created with more than 8'000 women yearly, Fully recyclable pump & carton. Made with 100% renewable electricity and 0% waste to landfillOlay Total Effects, anti-ageing moisturiser, Olay Total Effects all-in-one, Olay Total Effects 7in1, moisturiser, day moisturiser, serum,anti-ageing